Author: anastasiardh
Anastasia helps you take the wheel, pick a lane and thrive in it!
She is a health empowerment conversationalist whose voice of experience ignites your route to personal & professional health.
A curiosity expert and coffee addict with 30 years in the healthcare profession, her programs empower you to reduce daily stress, energize your productivity and align your emotional, physical and financial health.
3 Branding Lessons From The Reign Of Prince
“Despite everything, no one can dictate who you are to other people ~ Prince”
The Purple Reign of Prince
Brand association. It speaks to us through a name, a symbol and even a color. No one knew that better than Prince…well and maybe Warner Bros in 1993. And as his music and memory will live on, so will these three brand lessons I learned from his purple reign.
1. Your Brand Is A Relationship Not Ownership
Prince was his brand. He breathed it. He knew his brand would thrive on relationships built by him, not for him. He emotionally reached his audience with an encouraging sense of freedom not force. He built trust, nurtured loyalty and, as a result, experienced massive profitability.
The only ship your brand should set sail on is the relationship.
Ownership dictates who you are to others. In my industry, I’ve witnessed the HUGE decision our future leaders in dentistry must make following graduation:
(1) group or corporate dental practices that have pre-determined brands and messaging or (2) private practices that nurture their own message and cultivate their brand of who you are … celebrate your core values.
2. You’re An Influencer
Prince knew his niche and grew within it. He networked and empowered his followers and fellow influencers.
Harnessing the power of influence in your niche demands you to be relentless in creating content and strategizing when and where your content will be seen. You’ll need to actively connect with your audience on social platforms and take calculated risks you believe are in alignment with your reputation.
3. Rejection & Relevance
Do you know how many times Purple Rain was turned down by Hollywood?
I can’t tell you how many times I’ve heard no. Rejection only stings. It isn’t poisonous. It’s a detour. Shift gears and evaluate your value added verses value perceived services. Become even more resourceful in your network. Engage in groups on social platforms. Encourage feedback and apply it. Enhance your relevance with your audience.
Detours drive us to explore possibilities whose destination is the highway of yes.
View Guest Blog by Jill Schiefelbein here
Take What You Learn & Make A Difference With It
Anastasia
www.AnastasiaTurchetta.com
Why Dental Patients Have A Cleaning Mindset & What We Can Learn From Starbucks
How Starbucks Language Changes Mindsets
In 2007, I decided to write a book on how assisted hygiene would work in a dental practice, titled “Just a Cleaning? Breakthrough Methods to Maximize Patient Care and the Bottom Line”. My hope was to begin a movement in our profession by extinguishing those first 3 words.
Fast forward to 2016, where I witnessed a local commercial encouraging viewers to call the practice for their “cleaning”. Yes, the struggle for all that legally encompasses your dental hygiene visit is very real.
There are 3 reasons your patients and consumers continue to have this mindset:
1. You Are Responsible For What You Teach Your Patients
Why do your patients believe it is just a cleaning? Do they know all that is encompassed in the dental hygiene visit? Could they list what is accomplished other than x-rays, scraping, and polishing teeth?
You and your team are responsible for what you teach your patients. When it comes to the valuable services you are providing them with, it’s up to you to educate them.
Think of it this way: do you remember your first time in Starbucks? They taught you their language when it came to the size of your drink. And if you said small, medium, or large, the barista confirmed your choice with their language – tall, grande, or venti. They taught us their culture.
Years later, what do we say when we order either at Starbucks or another coffee shop? You can do the same thing in your practice by communicating clearly with your patients on what you are doing, why you are doing it, and what the benefit will be for them.
2. Your Message Must Be Clear
What words or actions reflect the service your dental hygiene team provides your patients? Consider health, wellness and prevention.
Even if you are not taking blood pressure, consider discussing additional health conditions that are not on the health history template such as:
1) Potential dangers of e-cigs/vaping and hookah sessions
2) HPV vaccine AND discussing HPV as a risk factor for oral cancer
3) Note medications for heart disease, diabetes AND discussing that link to gum disease, a chronic infection without a cure
4) Ask about food allergies and discuss gluten free oral hygiene products
5) Share nutrition choices from sugar in juice boxes to food/beverages that increase caries risk for infants, children to adults for additional concerns being enamel erosion.
6) Make recommendations for an oral hygiene fitness program by dispensing oral hygiene products you believe in from toothpaste, toothbrushes to mouth rinses that target bad breath.
When your message is clear, you dissolve their fear for joining you on the the highway to health!
3. You are treating it as “just a cleaning”
What is accomplished in the 60 minute hygiene appointment? Do your patients feel like a number? Have you asked them? If the hygiene visit is a quick assembly line it is a drive thru service whose message is to actively choose to ignore the existence of chronic diseases, side effects of lifestyle choices or health conditions and more.
Be relentless in your communication to emphasize the added value you provide them, infuse current news from your publications or CE programs. All patients deserve to know.
Personally, I believe the word for a dental hygiene visit is wellness. Think I’m crazy?
I challenge you to go to Twitter and hash tag two words. #teethcleaning and #wellness.It won’t take you long to realize which word unleashes the value of health or abundance of areas oral health is linked.
This exercise may be the first step to share with your team and your patients in understanding why the meaning of a dental hygiene visit spans far beyond a “cleaning”.
Take What You Learn & Make A Difference With It!
Anastasia
Original blog posted Safco Dental Supply
5 Things To Know About YOUR Oral Cancer Screening
Understand that conversations about the risk factors for oral cancer may feel uncomfortable for both patients and their dental hygienists.
Avoiding uncomfortable conversations about risk factors doesn’t save lives. Click To Tweet!
It isn’t just cigarette smoking. Dig deeper and ask about e-cigs, hookah, cigar smoking lifestyle choices.
HPV is a sexually transmitted disease. It is a lifestyle risk factor. Your patients deserve to know this AND what symptoms to notice in their mouth.
Now that the initial conversation has begun, the next 3 actions are where training proves the most valuable.
Think of it as an extra-oral + intra-oral Tour de Tissue screening for health that may save your life.
Interested in a PDF “5 actions” check list to take to your dental professional click here
Take What You Learn & Make A Difference With It!
Anastasia
How Food Allergies & Your Child’s Dental Visit Are Linked
The connection between food allergies and a dental visit is not often thought about! What CAN happen is an allergic reaction and the question is … are you prepared?
This video blog shares 5 ways parents and dental team members can prepare for when a child who is living with food allergies has a dental appointment. It is about safety and health.
Please comment and share so that together we can …
Take What You Learn & Make A Difference With It
Anastasia
Motivational Speaker | Health Empowerment 